When my husband (my boyfriend at the time) and I were in a long-distance relationship — he in London finishing university, and I in China working — jewellery became a way for us to feel connected. He once sent me a bracelet I had been eyeing for months, but it broke just two days later. Another time, before our first holiday together in Majorca, he gifted me a necklace without realizing it was made from brass with plating. I ended up with a terrible rash and could never wear it again.

One night, while I was venting my frustration about how I would run a jewellery brand differently, he simply said: “Why don’t you do it yourself?”

That question sparked everything.

I knew I wanted to create jewellery that wasn’t just a pretty object, but meaningful. Jewellery that people could truly connect with — not something that would tarnish, break, or feel disposable, but something that would carry love, strength, and memory.

At first, I called my brand Septem-green (since I was born in September and love the color green). But it never felt quite right. One day, he came home and said, “Since you want to create love bubbles between you and your customers, why not call it Love Loops?” That became LuvLoops — and it’s stayed with me ever since.

When I launched LuvLoops, I had just moved to a foreign country, far away from everything familiar. It was during the pandemic, and I often felt isolated. But something unexpected happened — my customers (yes you!!) became the people who made me feel seen and connected. Through every DMs, every order, every like, and every story shared, LuvLoops became more than jewellery.

It became a reminder that we are never truly alone.

Now, I want to pass on that feeling. Each piece I design is made with intention, crafted in semi-precious materials and fine metals, carrying meaning for life’s many journeys.

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